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Sony Ericsson Partners with GetJar for PlayNow arena

GetJar today announced that the company’s library of over 45,000 free applications will soon be linked directly through Sony Ericsson’s PlayNow™ arena, its app store. GetJar’s “long tail” class of apps will complement a series of premium apps from Sony Ericsson in the PlayNow arena. Additionally, GetJar’s proven upload infrastructure will be used by Sony Ericsson to make the submission process for new applications easy for developers. Through the partnership, GetJar will provide a high performance platform that will give Sony Ericsson’s millions of customers easy access to a broad range of free applications available for its handsets globally.


“With its experience in delivering mobile applications to a wide consumer base, GetJar has demonstrated the value of choice, quality and performance when it comes to distributing mobile content,” explained Christopher David, Head of Developer & Partner Engagement at Sony Ericsson. “In the rapidly growing mobile content market, partnering with GetJar will allow us to complement the quality application offerings of our mobile content and entertainment service PlayNow™ arena.


GetJar, the world largest independent app store, has been providing mobile applications to consumers since 2005 and now receives over 1 million downloads a day across more than 200 countries. The company boasts over 200,000 developer accounts and has been delivering millions of downloads for leading applications developers and content owners such as Google, Facebook, YouTube, Nimbuzz, and eBuddy among others. It was recently nominated as one of 2009’s “Hottest Start-ups” by TieCon50 and is backed by VC heavyweights Accel Partners.


“Truly successful app stores need a platform which can cope with the enormous levels of consumer demand from day one, while also providing a deep and varied content offering for consumers across a wide range of handsets and platforms,” explained Ilja Laurs, Founder and CEO of GetJar Networks. “Sony Ericsson is able to draw on our track record and global experience of delivering apps for everyone, to ensure rapid growth and success.”


GetJar provides an open and free environment for application developers and consumers, with its catalogue of free applications available for anyone with a Java, Symbian, Windows Mobile, iPhone, Palm, BlackBerry, or Flash Lite-compatible phone. GetJar’s ‘Mobile Ecosystem’ connects consumers to developers through free access to applications, and connects developers to their market quickly, easily, and free of charge.

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