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GetJar Gold Virtual Currency reaches 20 million users

GetJar Gold Virtual Currency reaches 20 million users, shows 100% increase month over month

App monetization program doubles developer revenue

SAN FRANCISCO, CA – September 25, 2012 – GetJar, the world’s largest independent app store, announced today that its GetJar Gold Virtual Currency program has reached 20 million users since going live just seven months ago. The virtual payment system for Android bypasses the need for smart phone users to pay for apps with real money, and it increases revenue for developers two-to-three times compared to Google Check-out only in-app billing.

The success of the GetJar Gold Virtual Currency proves that loyalty, versus cash based programs offer solutions to both consumers downloading apps and developers who create them.

  • Consumer benefits: With GetJar Gold Virtual Currency, consumers anywhere in the world receive virtual currency “Gold Coins” in a digital wallet, every time they download an app from the GetJar App Store. Through an instant one-click transaction, these gold coins can be spent in all participating apps, bypassing the need for complicated micro-payment systems, registration systems or credit cards
  • Developer benefits:  Android developers use GetJar Gold Virtual Currency to boost discovery and increase their revenues for their apps globally.  By integrating the GetJar Gold Software Developer’s Kit (SDK) as an in-app purchase mechanism, they can sell upgrades, items or virtual goods within their apps. Most importantly, developers can accept GetJar Gold Virtual Currency on top of existing payment structures, from a much broader demographic than when they sell their apps on other app stores

The ad-supported program was introduced at the end of February and has proved successful with developers everywhere including Fruit Ninja by Halfbrick Studios, Solo by Coding Caveman and GoSMS by Go Development.
“Enabling our users to pay for premium services with GetJar Gold Virtual Currency Program has added over a million dollars a year in revenues to our business,” said Robin Chao, VP Marketing at Go Dev Team. “We have been very impressed with the results thus far and are working closely with the GetJar team on optimizing our monetization to further double or even triple the revenue in the next few months.”

“The GetJar Gold Virtual Currency Program’s user base has literally doubled every single month since its inception, so we’re on track to reach 40 million users by October, comments GetJar Chairman, Ilja Laurs.

“We attribute the incredible success we’ve seen to the very real market need for a new solution for purchasing apps. Until GetJar Gold Virtual Currency, payment options for apps have been complicated, usually rely on credit cards, and many paid apps are only available in limited countries. GetJar Gold Virtual Currency makes apps accessible to everyone, truly rewarding both consumers for downloading high quality apps, and the developers who make them.”

More than 20,000,000 users worldwide are now using GetJar Gold as a way to get premium content and in-app purchases for free.  For more information about the GetJar Gold Virtual Currency program visit

About GetJar

GetJar is the world’s largest independent app store with over 2.5 billion downloads to date. GetJar Gold is a loyalty program that rewards users with virtual currency for downloading apps from GetJar. The company distributes more than 600,000 mobile applications from over 450,000 registered developers. TIME named GetJar one of “10 Start-Ups That Will Change Your Life.” GetJar is headquartered in Silicon Valley with offices in Seattle, the UK, and Lithuania. For more information, visit and follow the company @GetJar on Twitter.

Filed under Android, Developer News, GetJar, Rewards SDK

Announcing the monthly GetJar App Report!

We’re happy to announce the creation of the GetJar App Report! Each month we’ll release a new report highlighting trends in mobile and apps on our own site as well as within the industry. This month, we’ll take a look at current status of Android penetration, top devices by visits, and top apps by engagement. You can check it out here: GetJar Monthly App Report.

Filed under Marketing & Research, Rewards SDK

GDC Europe

The Game Developers Conference Europe (GDC Europe) is the largest professionals-only games industry event in Europe. GDC Europe will be held in conjunction with gamescom, the leading European consumer show, creating a full week of activity and opportunity for the games industry. GDC Europe is the essential platform for learning, inspiration, and networking for the creators of computer, console, handheld, mobile, smartphone/tablet, social, and online games in Europe.

Are you going? So are we! Both Berenice Kalan, VP Marketing and James Mooney, Head of Sales EMEA, will be attending. Let us know if you’d like to meet up on Twitter!

Filed under Rewards SDK

Newest GetJar Rewards App Launches!

4 More brand new members joined the GetJar Rewards family this week, and we’re excited!

Iron Crusade by Wyse Games

Join the Imperial Tank squad and conquer planet after planet to expand your empire! This turn based action classic has all the 8-bit goodies you’re looking for.

Download Iron Crusade!

Ghost Radar Classic by Spud Pickles
Are you being haunted? Find out with Ghost Radar Classic. Using ‘nearby energies,’ Ghost Radar ‘finds’ any nearby ghosts and/or ghoulies. GetJar Rewards users can remove the ads for free with GetJar Gold!

Download Ghost Radar!

Logos Quiz by Addictive Mind Puzzlers

This surprisingly fun game is super addictive. Test the advertising industry’s hold on your brain by seeing how many of these logos you recognize.

Download Logos Quiz!

Sign your app up for Rewards Today and you could see your app here!

Filed under Rewards SDK

GetJar Rewards SDK 2.3 is live!

We were very excited to release the newest version of our GetJar Rewards SDK Last week. We’re also excited to tell you that 2.3 is a drop in replacement for 2.2.  There were no interface changes and there is 100% compatibility with no code changes needed. Hooray for less work! There are, however, a number of improvements in stability and data use.

Here is the change log:

Change Log GetJarSDK-2.3.20120716
* Fixed a rare bug causing long-running work on the UI thread
* Changed frequency of data sending to back-end
* Better support for international mobile carrier gateways
* Back button from Google Play directly returns the user to the application
* Improved JavaDoc documentation
* No longer display error UI from background operations
* Fixed rare occurrences where purchase and coin transactions could fail
* Proper error UI for unsupported and blacklisted devices

Download the SDK and get started with rewards today!

Filed under Rewards SDK, Uncategorized

Elemental & GoSMS among most recent app launches.

With interest in GetJar Rewards really ramping up, we want to showcase a couple of our most recent launches.

Elemental by Vostu


Elemental is a fun take on Sudoku, but replaces shapes and colors for numbers. Train your brain to create elements by mixing earth, air, fire, and water to solve each puzzle. The game also provides famous quotes each time you use an in game tip to further expand your brain. Connect with OpenFeint to share scores and rankings.  With the addition of the GetJar Rewards SDK, users can get premium features, for free. Check out their integration:

Download Elemental!

GoSMS by Go Dev Team


GoSMS has more features than one could count. For starters, it’s replaces the default texting app on Android. It has a nice UI and gives users  fast and convenient texting.  As it sends messages over the data network, it will save users on their texting bills as well.  GoSMS is customizble with a large number of themes and options, giving each user their own experience. Other features include Facebook Chat support, fild sending, SMS scheduling, backup, and more.  And now, GetJar Rewards users can access upgraded features for free! These images show h0w a user can get a premium theme for free.

Download GoSMS!

Filed under Rewards SDK

GetJar Gold Virtual Currency Reaches 10 Million Users

We are happy to announce today that our GetJar Gold Virtual Currency Program has hit 10 million users in less than five  months, proving that  loyalty based programs such as GetJar Gold resonate well with both consumers and developers.

Consumers are rewarded with Virtual Currency (Gold Coins) every time they download an app thereby creating millions of wallets with Gold balances available for spending in all participating developer apps.

The GetJar Gold Virtual Currency program is available to all Android developers interested in discovery and monetization that want to increase their revenues on a global basis.  Developers can integrate the GetJar Gold SDK as an in-app purchase mechanism or to sell upgrades, levels, items, or virtual goods within their apps. Most importantly, it enables developers to accept GetJar Gold virtual currency on top of existing payment structures. The program was introduced at the end of February and has proved to be successful with developers everywhere including Fruit Ninja by Halfbrick Studios, Solo by Coding Caveman and Go SMS by Go Development Team GDT.

Morne Pistorius, creator and owner of the hugely popular Solo app saw his revenue double with the integration of the GetJar Gold Virtual Currency. “GetJar Gold provides a way to monetize free app users without the negative connotations associated with many other monetization programs,” said Pistorius. “I am very happy with the outcome and the results show that this is a truly global solution.” After deploying the SDK it offered a way to convert existing consumers and increase conversions to the paid app and offer in-app purchases on a global basis.

GetJar’ s Chairman Ilja Laurs comments, “We are thrilled with the success of GetJar Gold Virtual Currency so far, users get the content for free and developers get paid for creating great apps like Solo and Go SMS. It is increasingly difficult for users to pay for content given the limited payment options available in many countries.  That’s why GetJar Gold works so well, it invites advertisers to participate as a third party and it rewards consumers for downloading the apps and pays developers who make them.”

GetJar Gold payments have a number of advantages over traditional billing solutions.   The virtual nature of the GetJar Gold currency allows for one click transactions without multi-step registrations or other obstacles. For new users, GetJar Gold Wallets are created instantly, allowing for immediate purchases.

GetJar Gold can be accepted in all countries, not just the ones currently on offer. Additionally, all demographics, not just credit card owners, are represented which increases the size of the potential audience a GetJar Gold developer can monetize.

Over 10,000,000 users are now using GetJar Gold as a way to get premium content and in-app purchases for free.  For more information about the GetJar Gold Virtual Currency program visit

Filed under GetJar, Rewards SDK

GDC 2012 Wrap Up

Highlights abound from last week’s annual GDC convention. The booths, the games, and yes, the parties were a ton of fun.

The subject we heard about the most had to be monetization. To realize how large this issue has become, one only needed to be a part of the standing room only crowd as PopCap shared secrets on their motivation to move Bejeweled Blitz from a part of Bejeweled’s premium app into its own free app.

Within the increasingly broad topic of monetization, we saw three main takeaways from GDC.

1. The Paid to Freemium Shift
Moving from an app with a set cost to a free app has consistently shown that freemium apps receive 10x downloads compared to paid apps. But, it’s important when going to freemium to change up your business model. Instead of having just one upgrade, consider a catalog of upgrades. Check out Doubletwist as a great example. The free version of this app is a total knockout, but the company ups the ante by having a number of features (syncing over wifi, podcast management, auto album art download) that improve on the core functions in a big way. After creating a catalog, some type of in app billing really helps decrease friction and increase revenue.

2. The Cross Platform Holy Grail
The idea of a true cross platform development tool is a holy grail. There are options out there, but nobody’s perfected it. If you are sold on the idea, ask around and see which solution works for you. But, when going cross platform, remember these two facts:
-Business models must be cross platform
-iOS users are more likely to pay for features, while an Android app might benefit more from an advertising based model.

2. Product releases are not cross platform
Beyond the development cycles, you’ll find that you have bugs present in one OS, but not the other, or that certain stores take longer to approve apps than others.

3. Android vs. iOS
Android audiences have never been on par with iOS in terms of paying for content. That combined with fragmentation and channel conflicts make it look like a less attractive OS. But, the sheer activation numbers should get you excited for the future.

What does this have to do with GetJar? GetJar has a number of features that can make your life easier when it comes to some of these issues:

• With advanced device targeting, we only users apps that their phone can actually download, which cuts down on user frustration and bug issues.
• Android is global without the global infrastructure. GetJar operates in almost 200 countries, with a lot of reduced friction.
• Our new rewards SDK is a great way to fund new business models that give users something for engaging with the app and with the app store.

Interested in our Rewards SDK? Read more here.

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Filed under Rewards SDK