GetJar Gold Virtual Currency reaches 20 million users, shows 100% increase month over month
App monetization program doubles developer revenue
SAN FRANCISCO, CA – September 25, 2012 – GetJar, the world’s largest independent app store, announced today that its GetJar Gold Virtual Currency program has reached 20 million users since going live just seven months ago. The virtual payment system for Android bypasses the need for smart phone users to pay for apps with real money, and it increases revenue for developers two-to-three times compared to Google Check-out only in-app billing.
The success of the GetJar Gold Virtual Currency proves that loyalty, versus cash based programs offer solutions to both consumers downloading apps and developers who create them.
- Consumer benefits: With GetJar Gold Virtual Currency, consumers anywhere in the world receive virtual currency “Gold Coins” in a digital wallet, every time they download an app from the GetJar App Store. Through an instant one-click transaction, these gold coins can be spent in all participating apps, bypassing the need for complicated micro-payment systems, registration systems or credit cards
- Developer benefits: Android developers use GetJar Gold Virtual Currency to boost discovery and increase their revenues for their apps globally. By integrating the GetJar Gold Software Developer’s Kit (SDK) as an in-app purchase mechanism, they can sell upgrades, items or virtual goods within their apps. Most importantly, developers can accept GetJar Gold Virtual Currency on top of existing payment structures, from a much broader demographic than when they sell their apps on other app stores
The ad-supported program was introduced at the end of February and has proved successful with developers everywhere including Fruit Ninja by Halfbrick Studios, Solo by Coding Caveman and GoSMS by Go Development.
“Enabling our users to pay for premium services with GetJar Gold Virtual Currency Program has added over a million dollars a year in revenues to our business,” said Robin Chao, VP Marketing at Go Dev Team. “We have been very impressed with the results thus far and are working closely with the GetJar team on optimizing our monetization to further double or even triple the revenue in the next few months.”
“The GetJar Gold Virtual Currency Program’s user base has literally doubled every single month since its inception, so we’re on track to reach 40 million users by October, comments GetJar Chairman, Ilja Laurs.
“We attribute the incredible success we’ve seen to the very real market need for a new solution for purchasing apps. Until GetJar Gold Virtual Currency, payment options for apps have been complicated, usually rely on credit cards, and many paid apps are only available in limited countries. GetJar Gold Virtual Currency makes apps accessible to everyone, truly rewarding both consumers for downloading high quality apps, and the developers who make them.”
More than 20,000,000 users worldwide are now using GetJar Gold as a way to get premium content and in-app purchases for free. For more information about the GetJar Gold Virtual Currency program visit support.getjar.com
GetJar is the world’s largest independent app store with over 2.5 billion downloads to date. GetJar Gold is a loyalty program that rewards users with virtual currency for downloading apps from GetJar. The company distributes more than 600,000 mobile applications from over 450,000 registered developers. TIME named GetJar one of “10 Start-Ups That Will Change Your Life.” GetJar is headquartered in Silicon Valley with offices in Seattle, the UK, and Lithuania. For more information, visit www.getjar.com and follow the company @GetJar on Twitter.